Make it a Happier New Year!

Happy New Year everybody!

A New Year is a new start, and 2012 is the Year of the Dragon; promising luck and prosperity. We hope your year is filled with both.

In this installment, we’d like to focus on those that are trying to sell their real estate property.

Are you Expired?
It’s not a good place to be. Expired real estate listings that were for sale but did not sell categorize your property as unwanted and unacceptable to buyers in your local real estate market.


“Why didn’t this sell?  What’s wrong? Is there a problem?”

These are some of the questions that arise for today’s discerning active buyers when they see your property on the internet. Damage control is in order if you intend on selling your property any time soon. 

How Do You Remove This Stigma?
For starters, price is paramount to all other factors in marketing your home.

Even the best real estate agent, with all the professional marketing assets available, won’t be able to sell an over-priced property.

If your home has been sitting on the market long enough to expire, odds are your asking pricing was off… Maybe way off.

Although the Brooklyn real estate market is rapidly recovering, it is still a buyer’s market with a buffet of homes to choose from. You had better be the tastiest dish if you want to sell first and for top dollar.

Are you aware of properties in your area that are also for sale? You should be. They are your competition.

Educate Yourself: Things to Consider
How do you stack up against your real estate competition in price, condition and amenities? Do you know the recent sale prices for similar homes in your neighborhood and whether the sales were bank-financed? Did the seller have the advantage of a top real estate professional?

You have to assess whether your marketing plan is as competitive. Does your property appear on the same professional marketing venues? Who will pre-approve your potential buyer for financing? Does the buyer have to sell their home first? Do they want a contingency sale? Is all the cash from their cash offer really available? Sound complicated? It is.

That’s why you should enlist the help of a real estate professional. It’s important to get an accurate perspective on what your local real estate market is really like.

Luckily you have a way to success. You can call Awaye Realty at 718.488.0800 for a free, no obligation market analysis.

You deserve the best Doctor, Dentist, and Attorney. It’s no different when it comes to your Real Estate Professional. If your home didn’t sell, call Awaye Realty for a second opinion.


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